Search has
more answers
than Google now.
Your customers ask ChatGPT, skim Perplexity, and scroll AI Overviews before they ever click a blue link. If your search strategy only covers organic rankings, you're missing the surfaces growing fastest.
Six layers of
search visibility.
Ranking on Google still matters. But it's one surface among many now, and the others are growing faster. Here's what a complete search program covers in 2026.
Crawlability, Core Web Vitals, structured data, and clean indexation. If search engines can't parse your site quickly, nothing else on this list matters.
Keyword research mapped to search intent, not just volume. Content built around the questions your audience asks and the follow-ups that come next. Pages covering the full intent arc rank higher and get cited more often by AI models.
Most AEO advice stops at FAQ schema. That's table stakes. The sites ChatGPT and Gemini cite tend to have strong entity associations, clear authorship signals, and content structured so an LLM can extract a direct answer without hallucinating context around it.
Perplexity, Google AI Overviews, and SearchGPT each pull sources differently. Perplexity favors recency and citation density. AI Overviews favor pages that answer follow-up questions, not just the original query. We optimize for each surface specifically.
GBP optimization, consistent citations, and a review acquisition strategy built for "near me" and map pack searches.
Monthly reporting on rankings, organic traffic, AI citation tracking, and conversions, plus monitoring your brand's presence in LLM outputs so you know when and where AI models mention you.
Tools we reach for.
What the first
90 days look like.
Audit
We benchmark your technical health, content coverage, and AI citation presence against competitors. The output is a clear map of where you're visible, where you're invisible, and why.
Strategy
A prioritized roadmap ranked by impact and effort. Some wins are immediate (fixing crawl errors, adding structured data). Others are slow burns (topical authority, entity building). The roadmap sequences both.
Implementation
We execute the technical fixes, write and optimize content, and build the structured data and entity markup ourselves.
Ongoing Optimization
Search changes monthly. Google updates its algorithms, AI models retrain on new data, and competitors adjust. We review performance every month and shift the strategy to match what's working now.
Find out where
your brand is invisible.
Tell us about your project and we'll get back within 24 hours. Just a real conversation about what you need.
hello@eggislandstudio.com